Data & Insights
Convert Traffic With CRO
It’s no use spending marketing budget driving traffic to your site if your users aren’t converting. Conversion Rate Optimisation (CRO) is the process of optimising and making changes to your website to improve the ratio of visitors to converting customers. If your end product (your site) converts, then you will have a higher ROI for every marketing campaign you implement.
There’s no best practice to follow - this means we have to research and implement testing to understand your audience and users to find what best works for them. We analyse how users interact with your site and develop strategies that focus on making your website easier to use, increasing engagement and conversion rate.
Our Conversion Rate Optimisation Services
Depending on your business objective and current site performance, we tailor your CRO strategy to suit your needs. We use tools, like Google Analytics, to collect and realise data that allows us to make accurate decisions and form testable hypotheses.
Clarence Digital can help with...
A/B Multivariate Testing
A huge part of the CRO process, we implement testing till we exhaust the possibilities of your landing pages and create the best variation to increase site performance.
From banner re-design to amending copy, image size to amending call-to-action buttons, if there is a tweak to your page that can be tested, we will explore it till you see results.
Customer Journey Analysis
The journey a customer takes from initial brand engagement to completing a purchase is becoming increasingly complex. By understanding every touchpoint, we analyse customer pain areas that lead to high exit rates.
For example, your goal may be to increase customer sign ups. If you see a drop-off on this page, the likelihood is something’s proving a struggle. We can identify these touchpoints and offer CRO solutions.
Online Surveys & Customer Feedback
We collect feedback in user-friendly ways, such as improving your Net Promoter Score (NPS) a customer loyalty metric based on whether customers would recommend your product or service to a friend.
Are your CTAs prominent enough? We can generate heat maps to visualise where your customers are clicking on your website. By understanding visitor activity and identifying key site areas, we can ensure the most important paths to conversion are in this premium site location.