Email marketing is an effective and low-cost form of direct marketing. But it’s more than just sending communications to land in someone’s inbox on a Tuesday lunchtime. A successful email campaign is a message that inspires and engages your customer - it’s a message that’s relevant, one that they want to hear. With an informed email marketing plan, be automated, personalised and relevant, and gain data to be measured. Email marketing most certainly isn’t ‘dead’.
