Define Your Email Marketing Strategy
Email is the currency of the internet, anyone who is active online has an active email address. Its reach is enormous, it’s low-cost and hugely effective. Infact, it often has strong rates of success with higher rates of engagement and user action than social media campaigns.
With engaging subject lines and relevant, timely content, our email marketing campaigns and newsletters can connect with your existing audience whilst also reaching new target markets.
Whichever email metrics are important to you - open rates, click-through rates or bounce rates - a personalised email campaign with a mobiler-esponsive design will drive you to meet your business objectives. If you need a welcome email program or an abandon shopping cart program, we can implement it to the right segmentation of customers and at the right time.
An Email Marketing Campaign - in 6 steps
Create compelling content
We make sure your email story is user-relevant, has a subject line with a compelling hook, personalised greetings and a clear call-to-action. Email design will be mobile-optimised to capitalise on ever-growing mobile open rates.
The right email software
We use the best tools rather than complex coding. Email templates allow you to easily input content or change colours and themes. We also use interfaces so you can preview emails before you send them.
The best deliverability
We ensure your emails reach your audience with the best readability across devices, platforms and email clients so it doesn’t just end up in that nasty spam filter. From sender scores to blacklists, we ensure deliverability is optimised.
Whether geographic or behavioural, we create a level of personalisation with your audience to achieve more effective campaigns. Match your customer's location and make your content feel relevant and local to them, or use behaviour data to send timely information.
Time it right
An email sent in the early hours isn’t going to generate the best open rate. We make sure your emails go out at the right time on the right day to deliver effectiveness.
Track email metrics
Depending on your business objectives, we track email opens, click-through rates and bounce rates to allow you to make actionable decisions and implement the strongest email marketing campaigns.
NEXT: Email Campaign Reporting