Mobile Advertising

Traffic on mobile is growing vastly everyday meaning mobile advertising is key to successful marketing strategy. Targeted mobile advertising drives user engagement with an optimised experience.

Targeted Mobile Advertising

 

More search queries are conducted on smartphones than any other device. This expansive growth in mobile usage means mobile advertising is now a vital part of online marketing strategy.  

 

Consumers behave differently on mobile so it makes sense that we should target them differently. 

 

A mobile­-friendly user experience means higher engagement and higher conversion - with mobile paid search, it also means higher ROI. With generally ​higher click­-through rates and lower costs per click it can be a low­cost method of online advertising. 

 

Optimise Your Mobile Campaigns

We help ensure you gain the most from your traffic and engage with your tech­-savvy users. By defining a dedicated mobile advertising strategy and implementing mobile pay per click (PPC) campaigns, you won’t miss out on this huge audience. 

 

  • Mobile­-optimise your Adwords ads   

We match the level of intent of mobile searchers with mobile­-specific ad copy. We work with mobile ad formats and keywords to optimise your campaigns.    

 

  • Optimise landing pages 

In-­line with mobile best practice, we convert your mobile-­responsive landing pages so that they convert your users and meet their expectations.  

 

  • Bespoke bidding strategies 

We tailor our bid strategies for the different mobile consumer. Using the right targeting tactics, we can deliver ROI on targeted mobile ad campaigns.  

 

  • Enable ad extensions   

We can enable mobile ad extensions - like App extensions, or Call extensions which enable your user to call you in just one click - to optimise your campaigns for mobile browsing.  

 

  • Promote mobile apps 

An effective way to promote your app, we can use Adwords to drive app downloads, installs and re­-engagement.  

 

NEXT: Paid Search

 

Contact us about PPC Services