Local SEO

Users search for local services and more and more Google provides relevant local results. With local search marketing, get found with immediate gain - convert customers searching in your area.

Be Relevant, Be Local


With the explosive rise in smartphone usage, customers are now searching with local intent more than ever. Google found that 95% of mobile users access local information on their devices - postcodes, opening hours and phone numbers. 


Local search engine optimisation (SEO) is now vital to SEO marketing strategy to keep moving up the local search engine results page (SERP). Not confined to mobile devices, local search focuses on providing results that are relevant to a searcher depending on their current location.   


Local SEO Converts Users

A local customer has high intent, meaning a high capacity to convert. Using emerging local search technologies, we can ensure your business is at the forefront of these user interactions - stay ahead of the competition without having to pay for clicks. 


Local SEO Marketing Strategy


  • Local SEO audit  

We review your current standing with local search results and assess elements of your site and landing pages that need to be optimised. A look at competitors within your industry also gives us an idea of what we need to beat. 


  • Google My Business page 

The starting point in Local SEO, we ensure your Google My Business page is optimised with correct key information, category information and introduction copy.  


  • On-Page Optimisation

We ensure your website or landing page is optimised correctly with NAP citations, customer reviews and relevant, local content.  


  • Improve NAP citations 

NAP (name, address, phone number) are a key local ranking factor in local SEO - they work as a signal that you’re a business related to a location, which raises your visibility in local SERPs. 


  • Customer Review Strategies 

Recent updates in Google’s algorithms mean customer reviews are a pillar of local SEO - and not just in Google’s eyes, you user will care too. Having customer reviews means you’re more likely to convert users. 


NEXT: Penalty Removal


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